Inside Out Sales Rep is a blog created by a ticket sales representative in the sports industry. The blog serves as a fun, self-deprecating, and brutally honest journal, documenting the daily high highs and low lows of the industry. The content is meant to be informal and therapeutic, with a target audience primarily consisting of individuals working in the sports industry, particularly younger representatives who may benefit from learning from the author's experiences to avoid burnout. The main goal of the blog is to engage with the audience and create a supportive community, aiming to address the issue of burnout in the sports industry and offer practical advice to help others navigate similar challenges.